Lone Star Beer: Texas Music and Texas Beer Join Forces (1976)

The Backstory: In late 1975, Lone Star Brewing Co. marketing executives Jerry Retzloff and Barry Sullivan spoke with this reporter at length about the budding brew-mance between Texas musicians and Lone Star Beer. The resulting feature appeared in the February 14, 1976 edition of Cash Box, then one of the music industry’s top three trade Read More



Willie Nelson, Lone Star Jerry Retzloff & The Texas Music Conspiracy

Former Lone Star Brewing Co. district sales manager Jerry Retzloff flashed back half a lifetime to Austin and the Texas music scene in the heady mid-’70s in an exclusive interview with the author on April 20, 2015, It was the day after The Wittliff Collections’ “Armadillo Rising” event at Texas State University in San Marcos, Read More



Armadillo Rising – Wittliff Collection Rocks 1970s Austin Music Scene

Bill Wittliff and The Wittliff Collections’ “Armadillo Rising: Austin’s Music Scene in the 1970s” event attracted a standing-room-only audience of Texas music and pop culture fans to Texas State University, San Marcos’ Alfred B. Alkek Library on April 19, 2015. The special reception complemented the Wittliff Collections’ “Homegrown” exhibit of 1970s vintage music poster art Read More