Lone Star Beer: Texas Music and Texas Beer Join Forces (1976)

The Backstory: In late 1975, Lone Star Brewing Co. marketing executives Jerry Retzloff and Barry Sullivan spoke with this reporter at length about the budding brew-mance between Texas musicians and Lone Star Beer. The resulting feature appeared in the February 14, 1976 edition of Cash Box, then one of the music industry’s top three trade Read More