Lone Star Beer: Texas Music and Texas Beer Join Forces (1976)

The Backstory: In late 1975, Lone Star Brewing Co. marketing executives Jerry Retzloff and Barry Sullivan spoke with this reporter at length about the budding brew-mance between Texas musicians and Lone Star Beer. The resulting feature appeared in the February 14, 1976 edition of Cash Box, then one of the music industry’s top three trade Read More

Willie Nelson, Lone Star Jerry Retzloff & The Texas Music Conspiracy

Former Lone Star Brewing Co. district sales manager Jerry Retzloff flashed back half a lifetime to Austin and the Texas music scene in the heady mid-’70s in an exclusive interview with the author on April 20, 2015. It was the day after The Wittliff Collections’ “Armadillo Rising” event at Texas State University in San Marcos, Read More